Theoretical and methodological aspects of personal brand formation in the digital environment
The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand. The main structural elements of a personal brand are analysed, its socio-psychological essence is d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2021-08-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/75 |