Theoretical and methodological aspects of personal brand formation in the digital environment
The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand. The main structural elements of a personal brand are analysed, its socio-psychological essence is d...
Main Authors: | G. V. Dovzhik, V. N. Dovzhik, S. A. Musatova |
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Format: | Article |
Language: | Russian |
Published: |
State University of Management
2021-08-01
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Series: | Цифровая социология |
Subjects: | |
Online Access: | https://digitalsociology.guu.ru/jour/article/view/75 |
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