Digital High: The Art of Visual Seduction?
The paper focuses on the structure of an advertising image for a 2010s computer company in the neo-capitalist Moscow, Russia. The analysis looks back to the pioneering studies of advertising as a commercial “applied art” by Sergei Eisenstein, Leo Spitzer and Roland Barthes. The picture’s plot and co...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-09-01
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| Series: | Arts |
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| Online Access: | https://www.mdpi.com/2076-0752/11/5/97 |