The simple moderation model and its use in business research
The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2018-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/451 |