The simple moderation model and its use in business research
The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2018-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/451 |
| _version_ | 1818404785336877056 |
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| author | Mateus Canniatti Ponchio André Samartini |
| author_facet | Mateus Canniatti Ponchio André Samartini |
| author_sort | Mateus Canniatti Ponchio |
| collection | DOAJ |
| description | The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii) probing the moderating effect; and iii) recommendations on how to report it in scholarly articles. We hope to contribute to the field by disseminating the technique and good practices for presenting statistical analyses in academic articles. |
| first_indexed | 2024-12-14T08:45:40Z |
| format | Article |
| id | doaj.art-d8d231a217c7472483ccc123cde38c7a |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-14T08:45:40Z |
| publishDate | 2018-01-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-d8d231a217c7472483ccc123cde38c7a2022-12-21T23:09:11ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652018-01-0113110.18568/1980-4865.131I-IX253The simple moderation model and its use in business researchMateus Canniatti Ponchio0André Samartini1Escola Superior de Propaganda e Marketing, PMDGI/ESPM, São Paulo, SPEscola de Administraçãod e Empresas de São Paulo, EAESP/FGV, São Paulo, SPThe objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii) probing the moderating effect; and iii) recommendations on how to report it in scholarly articles. We hope to contribute to the field by disseminating the technique and good practices for presenting statistical analyses in academic articles.https://internext.espm.br/internext/article/view/451modelo de moderação simplespick-a-point analysisspotlight analysisjohnson-neyman techniquefloodlight analysis |
| spellingShingle | Mateus Canniatti Ponchio André Samartini The simple moderation model and its use in business research Internext: Revista Eletrônica de Negócios Internacionais modelo de moderação simples pick-a-point analysis spotlight analysis johnson-neyman technique floodlight analysis |
| title | The simple moderation model and its use in business research |
| title_full | The simple moderation model and its use in business research |
| title_fullStr | The simple moderation model and its use in business research |
| title_full_unstemmed | The simple moderation model and its use in business research |
| title_short | The simple moderation model and its use in business research |
| title_sort | simple moderation model and its use in business research |
| topic | modelo de moderação simples pick-a-point analysis spotlight analysis johnson-neyman technique floodlight analysis |
| url | https://internext.espm.br/internext/article/view/451 |
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