Innovations in marketing of deposit services

The aim of the article is recent studies of global trends in marketing of innovative deposit services. The results of the analysis. Summing up the general, it should be noted that, according to our goal, we systematized the theoretical basis of innovation in marketing services and deposit rated the...

Full description

Bibliographic Details
Main Authors: T.A. Vasylieva, I.V. Didenko
Format: Article
Language:English
Published: Sumy State University 2016-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_56_63.pdf