Relationship Quality as Predictor of B2B Customer Loyalty
Relationship marketing has become extremely important recently due to the fierce competition in today's marketplace. Companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Also, switching behaviors frequently occur among most of targete...
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| Format: | Article |
| Language: | English |
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International Institute of Informatics and Cybernetics
2013-02-01
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| Series: | Journal of Systemics, Cybernetics and Informatics |
| Online Access: | http://www.iiisci.org/Journal/CV$/sci/pdfs/HSA292TS.pdf
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