Social Mobile Marketing: Evolution of Communication Strategies in the Web 2.0 Era
Increasingly faster communicational streams - that ease interactions and allow agents to considerably enhance their own informational assets - characterize the era in which we live. The research about new media, mobile and social technologies is the driver of this changes that implements a revolutio...
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Format: | Article |
Language: | English |
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Università di Napoli Federico II
2014-07-01
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Series: | TeMA: Journal of Land Use, Mobility and Environment |
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Online Access: | http://www.tema.unina.it/index.php/tema/article/view/2431 |