Social Mobile Marketing: Evolution of Communication Strategies in the Web 2.0 Era

Social Mobile Marketing: Evolution of Communication Strategies in the Web 2.0 Era

Increasingly faster communicational streams - that ease interactions and allow agents to considerably enhance their own informational assets - characterize the era in which we live. The research about new media, mobile and social technologies is the driver of this changes that implements a revolutio...

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Bibliographic Details
Main Author:	Stefano Franco
Format:	Article
Language:	English
Published:	Università di Napoli Federico II 2014-07-01
Series:	TeMA: Journal of Land Use, Mobility and Environment
Subjects:	mobile marketing social marketing new media web 2.0 smart city
Online Access:	http://www.tema.unina.it/index.php/tema/article/view/2431

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