Gender and perceptual dimensions of TV-advertising
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2015-10-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6686/im_en_2015_02_Andersen.pdf |
| _version_ | 1819267880705851392 |
|---|---|
| author | Lars Pynt Andersen Jan Møller Jensen |
| author_facet | Lars Pynt Andersen Jan Møller Jensen |
| author_sort | Lars Pynt Andersen |
| collection | DOAJ |
| first_indexed | 2024-12-23T21:24:12Z |
| format | Article |
| id | doaj.art-d8f41ae2c76d4f0699a468fbb3257650 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-23T21:24:12Z |
| publishDate | 2015-10-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-d8f41ae2c76d4f0699a468fbb32576502022-12-21T17:30:40ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262015-10-0111230396686Gender and perceptual dimensions of TV-advertisingLars Pynt AndersenJan Møller Jensenhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6686/im_en_2015_02_Andersen.pdf |
| spellingShingle | Lars Pynt Andersen Jan Møller Jensen Gender and perceptual dimensions of TV-advertising Innovative Marketing |
| title | Gender and perceptual dimensions of TV-advertising |
| title_full | Gender and perceptual dimensions of TV-advertising |
| title_fullStr | Gender and perceptual dimensions of TV-advertising |
| title_full_unstemmed | Gender and perceptual dimensions of TV-advertising |
| title_short | Gender and perceptual dimensions of TV-advertising |
| title_sort | gender and perceptual dimensions of tv advertising |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6686/im_en_2015_02_Andersen.pdf |
| work_keys_str_mv | AT larspyntandersen genderandperceptualdimensionsoftvadvertising AT janmøllerjensen genderandperceptualdimensionsoftvadvertising |