Gender and perceptual dimensions of TV-advertising

Gender and perceptual dimensions of TV-advertising

Bibliographic Details
Main Authors:	Lars Pynt Andersen, Jan Møller Jensen
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2015-10-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6686/im_en_2015_02_Andersen.pdf

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