Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation

Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation

AbstractGreen consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth...

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Bibliographic Details
Main Authors: Souheila Ayoun, Serge Schmitz
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Consumer orientation
green consumption behavior
green cosmetics
measurement scale
Consumer Psychology
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2316922

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https://www.tandfonline.com/doi/10.1080/23311975.2024.2316922

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