Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation
AbstractGreen consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2316922 |
| _version_ | 1827300351906152448 |
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| author | Souheila Ayoun Serge Schmitz |
| author_facet | Souheila Ayoun Serge Schmitz |
| author_sort | Souheila Ayoun |
| collection | DOAJ |
| description | AbstractGreen consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth focus groups, content analysis, and consumer surveys were conducted among Algerians to develop a concise 21-item GCO scale that fits into three main dimensions: Identification, Equilibrium, and Interaction. The GCO scale is an improvement over existing scales thanks to its profiling role of green behavior and multifaceted predictors. Following Churchill’s paradigm, this new construct is supposed to be a driving variable explaining green attitudes and behavioral intentions. It can help decision-makers gain insights into green consumption behaviors that need improvement for a better sustainable lifestyle. It can also help businesses identify opportunities in green personal care products markets. |
| first_indexed | 2024-04-24T16:02:08Z |
| format | Article |
| id | doaj.art-d90092a1412a4240b3ba30b889820c41 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-24T16:02:08Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-d90092a1412a4240b3ba30b889820c412024-04-01T07:03:18ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2316922Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validationSouheila Ayoun0Serge Schmitz1Department of Business, University of Constantine 2, Constantine, AlgeriaDepartment of Geography – Laplec (UR SPHERES), University of Liège, Liège, BelgiumAbstractGreen consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth focus groups, content analysis, and consumer surveys were conducted among Algerians to develop a concise 21-item GCO scale that fits into three main dimensions: Identification, Equilibrium, and Interaction. The GCO scale is an improvement over existing scales thanks to its profiling role of green behavior and multifaceted predictors. Following Churchill’s paradigm, this new construct is supposed to be a driving variable explaining green attitudes and behavioral intentions. It can help decision-makers gain insights into green consumption behaviors that need improvement for a better sustainable lifestyle. It can also help businesses identify opportunities in green personal care products markets.https://www.tandfonline.com/doi/10.1080/23311975.2024.2316922Len Tiu Wright, De Montfort University Faculty of Business and Law, United KingdomConsumer orientationgreen consumption behaviorgreen cosmeticsmeasurement scaleConsumer Psychology |
| spellingShingle | Souheila Ayoun Serge Schmitz Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation Cogent Business & Management Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom Consumer orientation green consumption behavior green cosmetics measurement scale Consumer Psychology |
| title | Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation |
| title_full | Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation |
| title_fullStr | Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation |
| title_full_unstemmed | Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation |
| title_short | Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation |
| title_sort | green consumer orientation in cosmetic sector construct definition measurement scale development and validation |
| topic | Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom Consumer orientation green consumption behavior green cosmetics measurement scale Consumer Psychology |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2316922 |
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