The Effect of Brand Awareness and Social Media Marketing on the Intention to Use Medical Check-Up Services at the Universitas Indonesia Hospital
Hospitals use technology to support the marketing of their service products, including MCU services. This study aims to determine the relationship between brand awareness, social media marketing, and intention to use MCU services at Universitas Indonesia Hospital. The data were processed to perform...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-12-01
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| Series: | Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-3900/83/1/27 |