Micro Business Segmentation Using Categorical Test Approach In Supporting Sales Network In East Java Indonesia
The main purpose of this research is to see or position the region in East Java, especially micro-enterprises by segmenting their products. There are five effective areas in East Java which are well-known centers of micro-enterprises, i.e Mojokerto, Pasuruan, Malang, Gresik and Lumajang with their...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Narotama University
2022-09-01
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| Series: | The Spirit of Society Journal: International Journal of Society Development and Engagement |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/scj/article/view/2036 |