Analysis of distributional and promotional activities of winemakers
The objective of this paper is to determine how winemakers in Eastern Continental Croatia use marketing in their business. In addition, the paper aims to analyse the distribution of wine products and identify promotional activities that are considered most appropriate for the promotion of wine and f...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2020-01-01
|
| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/362209 |