The Preference of Turkish Consumers on Converged Products: The Smartphone Example
The smartphone market is facing a huge growth in the last few years. Convenience and personalization are the main features of the Smartphones. Turkey is one of the top ranked countries in Smartphone market growth. Newer generation convergence products (all-in-ones, camera phones) offer consumers hig...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Istanbul Gelisim University Press
2018-05-01
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| Series: | İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/igusbd/issue/33140/311729 |