Technological advancements and opportunities in Neuromarketing: a systematic review

Technological advancements and opportunities in Neuromarketing: a systematic review

Abstract Neuromarketing has become an academic and commercial area of interest, as the advancements in neural recording techniques and interpreting algorithms have made it an effective tool for recognizing the unspoken response of consumers to the marketing stimuli. This article presents the very fi...

Full description

Bibliographic Details
Main Authors: Ferdousi Sabera Rawnaque, Khandoker Mahmudur Rahman, Syed Ferhat Anwar, Ravi Vaidyanathan, Tom Chau, Farhana Sarker, Khondaker Abdullah Al Mamun
Format: Article
Language:English
Published: SpringerOpen 2020-09-01
Series:Brain Informatics
Subjects:
Neuromarketing
Neural recording
Machine learning algorithm
Brain computer interface
Marketing
Online Access:http://link.springer.com/article/10.1186/s40708-020-00109-x

Internet

http://link.springer.com/article/10.1186/s40708-020-00109-x

Similar Items