Technological advancements and opportunities in Neuromarketing: a systematic review
Abstract Neuromarketing has become an academic and commercial area of interest, as the advancements in neural recording techniques and interpreting algorithms have made it an effective tool for recognizing the unspoken response of consumers to the marketing stimuli. This article presents the very fi...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2020-09-01
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| Series: | Brain Informatics |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40708-020-00109-x |