The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review
Aim/purpose – This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers both the perspective of current, as well as p...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-01-01
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| Series: | Journal of Economics and Management |
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| Online Access: | https://doi.org/10.22367/jem.2023.45.11 |