Identifying and prioritizing social media business values in small and medium-sized businesses: A systematic review

Social media as an effective tool in small and medium businesses will create a wide range of valuable opportunities and significantly reduce costs. Today, the strategy of companies to interact with customers and build relationships and cooperation with other market elements has changed with the adve...

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Bibliographic Details
Main Authors: Mona Jami Pour, Seyed Mohammadbagher Jafari, reyhane assarian
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2022-09-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_13979_b88e68fd4a50b25600f59d17e56579a8.pdf