THEORETICAL BASIS OF RELATIONSHIP MARKETING OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS

THEORETICAL BASIS OF RELATIONSHIP MARKETING OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS

The main purpose of the article is to provide a thorough theoretical consideration of the concept of relationship marketing management of higher education institutions in modern conditions. The authors aim to define the theoretical foundations of this concept by analysing different approaches to it...

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Bibliographic Details
Main Authors: Anastasiia Panchuk, Nataliia Kononova
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-12-01
Series:Economics & Education
Subjects:
higher education
marketing management
relationship marketing
stakeholders
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/2296

Internet

http://baltijapublishing.lv/index.php/econedu/article/view/2296

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