The production of meanings process in the universe of consumption: a discursive approach

To accept the metaphor of objects of consumption as signs is to admit that these objects establish a relationship in which the meanings are interchangeable, not only amongst objects but also between objects and subjects. From Baudrillard’s perspective, who considered the objects of consumption as si...

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Bibliographic Details
Main Author: Wanderley Anchieta
Format: Article
Language:English
Published: Pontíficia Universidade Católica de São Paulo 2019-11-01
Series:Galáxia
Subjects:
Online Access:https://revistas.pucsp.br/galaxia/article/view/40001