The production of meanings process in the universe of consumption: a discursive approach
To accept the metaphor of objects of consumption as signs is to admit that these objects establish a relationship in which the meanings are interchangeable, not only amongst objects but also between objects and subjects. From Baudrillard’s perspective, who considered the objects of consumption as si...
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| Format: | Article |
| Language: | English |
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Pontíficia Universidade Católica de São Paulo
2019-11-01
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| Series: | Galáxia |
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| Online Access: | https://revistas.pucsp.br/galaxia/article/view/40001 |