Validation of the Need for Social Interaction Scale between Customer and Service Provider

With the consolidation of the services sector in the global economy, we need to study further the relationship between customer and service provider. This paper analyzed the validity and reliability of the need for social interaction between customer and service provider. This scale has been m...

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Bibliographic Details
Main Authors: Jesús Manuel López-Bonilla, Luis Miguel López-Bonilla
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2014-12-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Online Access:http://rbgn.fecap.br/RBGN/article/view/1622