Pengaruh I-Branding pada Website Binus University terhadap Loyalitas Pelanggan
Implementing an appropriate branding strategy supports a company in putting its product or service to be customers’ top of mind. Aligned with the development of information technology, especially the Internet, merging branding with internet (i-branding) creates a unique characteristic for a company....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-12-01
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| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2665 |