COLOUR PSYCHOLOGY POTENTIAL IN LITHUANIAN ADVERTISING

COLOUR PSYCHOLOGY POTENTIAL IN LITHUANIAN ADVERTISING

The study examines the potential of colour psychology in Lithuanian advertising, acknowledging that the application of colour psychology may vary among countries. The theoretical overview outlines the concept of colour psychology and evaluates its use in advertising. The research objective is to ass...

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Bibliographic Details
Main Authors: Justinas Kisieliauskas, Evelina Sinevičiūtė
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-11-01
Series:Baltic Journal of Economic Studies
Subjects:
colour psychology
advertising
colours in advertising
colour associations
colour impact
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2192

Internet

http://baltijapublishing.lv/index.php/issue/article/view/2192

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