THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS
This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java. The total sample of 220 respondents, the owners...
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| Format: | Article |
| Language: | English |
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Universitas Pasundan
2019-12-01
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| Series: | Journal Sampurasun |
| Online Access: | https://journal.unpas.ac.id/index.php/sampurasun/article/view/1780 |