Personalized Advertising Design Based on Automatic Analysis of an Individual’s Appearance
Market segmentation is a crucial marketing strategy that involves identifying and defining distinct groups of buyers to target a company’s marketing efforts effectively. To achieve this, the use of data to estimate consumer preferences and behavior is both appropriate and adequate. Visual elements,...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-08-01
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Series: | Applied Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3417/13/17/9765 |