Personalized Advertising Design Based on Automatic Analysis of an Individual’s Appearance

Market segmentation is a crucial marketing strategy that involves identifying and defining distinct groups of buyers to target a company’s marketing efforts effectively. To achieve this, the use of data to estimate consumer preferences and behavior is both appropriate and adequate. Visual elements,...

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Bibliographic Details
Main Authors: Marco A. Moreno-Armendáriz, Hiram Calvo, José Faustinos, Carlos A. Duchanoy
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/13/17/9765