Analysing the influence of Universities’ content strategy on the level of engagement on social media

Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audiences about their daily activities and position unive...

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Bibliographic Details
Main Authors: Paul Capriotti, Carmen Carretón-Ballester, Jose-Carlos Losada-Díaz
Format: Article
Language:English
Published: Universidad de Navarra 2024-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/44735