Analysing the influence of Universities’ content strategy on the level of engagement on social media
Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audiences about their daily activities and position unive...
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Universidad de Navarra
2024-01-01
|
| coleção: | Communication & Society (Formerly Comunicación y Sociedad) |
| Assuntos: | |
| Acesso em linha: | https://revistas.unav.edu/index.php/communication-and-society/article/view/44735 |