“MILITANCY” CONCEPT-SPHERE’S SEMIOLINGUISTIC ACTUALIZATION IN ADVERTISING DISCOURSE

“MILITANCY” CONCEPT-SPHERE’S SEMIOLINGUISTIC ACTUALIZATION IN ADVERTISING DISCOURSE

The paper focuses on the clusters of signs that support semiosis of belligerency and contribute to actualization of the concept-sphere “Militancy” in creolized advertising texts. The objectives of this study were to summarize the global research experience on the semiolinguistic and lingua-cultura...

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Bibliographic Details
Main Authors: Daria G. Kurenova, Andrey V. Olyanich
Format: Article
Language:English
Published: Volgograd State University 2020-05-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
attraction
discourse
sign
semiolinguistics
militancy
militaronym
advertisement
semiosis
Online Access:https://l.jvolsu.com/index.php/en/archive-en/617-science-journal-of-volsu-linguistics-2020-vol-19-no-2/materials-and-reports/2039-kurenova-d-g-olyanich-a-v-militancy-concept-sphere-s-semiolinguistic-actualization-in-advertising-discourse

Internet

https://l.jvolsu.com/index.php/en/archive-en/617-science-journal-of-volsu-linguistics-2020-vol-19-no-2/materials-and-reports/2039-kurenova-d-g-olyanich-a-v-militancy-concept-sphere-s-semiolinguistic-actualization-in-advertising-discourse

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