Brand's financial valuation
For many companies the most of their value consists of the increase of their brands value. Precisely because of the fact that brands' value determine the value of the company significantly, its management should constantly monitor the capitalization of brand i.e. increase the company's val...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2015-01-01
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| Series: | Ekonomski Pogledi |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2015/1450-79511504047R.pdf |