DIGITAL MARKETING FOR PROMOTING YOGA TOURISM ON KHO PHANGAN, THAILAND
There is a lack of research that focusing on assisting yoga businesses in digital marketing during COVID-19. This research aimed to: 1) investigate the behavior of Thai tourists in purchasing yoga tourism products or services; 2) investigate factors affecting the decision in purchasing a yoga heal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2023-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50421-1139.pdf |