The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective

The purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random samp...

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Bibliographic Details
Main Authors: parviz mohamadzadeh, حسین پناهی, saeedeh samadzad
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2018-05-01
Series:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Subjects:
Online Access:https://tms.atu.ac.ir/article_8532_d78e9988e69033e3d2725301daa74509.pdf