The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective
The purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random samp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2018-05-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_8532_d78e9988e69033e3d2725301daa74509.pdf |
| _version_ | 1797377372379414528 |
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| author | parviz mohamadzadeh حسین پناهی saeedeh samadzad |
| author_facet | parviz mohamadzadeh حسین پناهی saeedeh samadzad |
| author_sort | parviz mohamadzadeh |
| collection | DOAJ |
| description | The purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random sampling method in summer 2016. For analyzing the data, structural equation modeling and Friedman rank test were used. The research findings show that the priority of the components forming the image of Tabriz city is urban infrastructure, tourist attractions, events and occasions, and economy and trade respectively. Therefore, as the urban infrastructure is considered the most effective factor in shaping the image of Tabriz, the promotion of infrastructure, standards, and quality of services and tourism facilities should always be considered by officials and urban planners |
| first_indexed | 2024-03-08T19:51:43Z |
| format | Article |
| id | doaj.art-d97c1331ad1f40ed9557553ea1016d57 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:43Z |
| publishDate | 2018-05-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-d97c1331ad1f40ed9557553ea1016d572023-12-24T07:41:28ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2018-05-0113418310710.22054/tms.2018.18306.15078532The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspectiveparviz mohamadzadeh0حسین پناهی1saeedeh samadzad2دانشیار دانشگاه تبریز دانشکده اقتصاد، مدیریت و بازرگانیدانشیار دانشگاه تبریز دانشکده اقتصاد، مدیریت و بازرگانیحق التدریس دانشگاهThe purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random sampling method in summer 2016. For analyzing the data, structural equation modeling and Friedman rank test were used. The research findings show that the priority of the components forming the image of Tabriz city is urban infrastructure, tourist attractions, events and occasions, and economy and trade respectively. Therefore, as the urban infrastructure is considered the most effective factor in shaping the image of Tabriz, the promotion of infrastructure, standards, and quality of services and tourism facilities should always be considered by officials and urban plannershttps://tms.atu.ac.ir/article_8532_d78e9988e69033e3d2725301daa74509.pdfdestination imagetourism developmentstructural equation modeltabriz city |
| spellingShingle | parviz mohamadzadeh حسین پناهی saeedeh samadzad The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective Muṭāli̒āt-i Mudīriyyat-i Gardishgarī destination image tourism development structural equation model tabriz city |
| title | The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective |
| title_full | The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective |
| title_fullStr | The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective |
| title_full_unstemmed | The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective |
| title_short | The Factors Affecting the Formation of the Destination Image from the Domestic Tourists’ Perspective |
| title_sort | factors affecting the formation of the destination image from the domestic tourists perspective |
| topic | destination image tourism development structural equation model tabriz city |
| url | https://tms.atu.ac.ir/article_8532_d78e9988e69033e3d2725301daa74509.pdf |
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