Marketing of initial public offering
The initial public offering offers the ability to obtain additional capital through the mechanism of the primary capital market and represents an important milestone in the life-cycle of privately-held corporations. The value and the number of realized IPO transactions at the global level are increa...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2013-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711302137D.pdf |