Evaluation of Iran Khodro Company’s CRM, with application of Score Card
As the power of the seller has shifted to the buyer today, organizationsare realizing that competing with cheaper, better or different productsis not sufficient, and competitive advantage cannot be achieved bydifferentiating products alone, but through enhanced customerrelationship . At the same tim...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2010-04-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_4182_001cb1f32c087fa1b9e77ade5235f7d8.pdf |