Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar
This paper aims to identify customer retention on mobile phone purchasing on cell phone stores in Denpasar. This study used a quota sampling method to get 240 respondents. Service quality was measured using the Structural Equation Modeling (SEM)) model. The formulation of the problem is as follows:...
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| Format: | Article |
| Language: | English |
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Editura ASE
2020-06-01
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| Series: | Management and Economics Review |
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| Online Access: | http://mer.ase.ro/files/2020-1/5-2.pdf |