MANAGEMENT OF RETAILING SERVICE COMPETITIVENESS
Some classifications of retailing services are listed and evaluated. On this basis, an updated notion of the service structure is proposed. It includes four components: distributive services, commercial services, sales support, merchandising. At that, a special role of merchandising in the competiti...
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2013-06-01
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| Series: | Advanced Engineering Research |
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| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/406 |