Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers’ purchase intentions toward fur coats
Abstract Animal fur garments have historically served as a status symbol. However, the fur fashion market has recently undergone two noteworthy transformations. Firstly, the anti-fur consumption movements have heavily stigmatized wearing fur for fashion. Secondly, due to technological advancements,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2021-02-01
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| Series: | Fashion and Textiles |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40691-020-00229-2 |