Optimal Advertising with Traded Raw and Final Goods: The Case of Variable Proportions Technology
An optimal advertising investment rule is derived for a vertically related, competitive market with traded final and raw goods and processing sector characterized by variable proportions technology and nonconstant returns to scale. An equilibrium displacement framework incorporating conditional fact...
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| Format: | Article |
| Language: | English |
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Western Agricultural Economics Association
2002-07-01
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| Series: | Journal of Agricultural and Resource Economics |
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| Online Access: | https://ageconsearch.umn.edu/record/31084 |