THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA
This research aims to examine the influence of price and product innovation on the purchase intention of Wuling electric cars through brand image among prospective Wuling electric car consumers in East Java. This study adopts a descriptive and explanatory research design with a quantitative approach...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJBLE Scientific Publications Community Inc.
2023-07-01
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| Series: | International Journal of Business, Law, and Education |
| Subjects: | |
| Online Access: | https://ijble.com/index.php/journal/article/view/207 |