The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation modelling were used to test research hypotheses. R...

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Bibliographic Details
Main Authors: Charity Muchandiona, Nicholas Z. Kakava, Charles Makanyeza
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2021.1963167