Influence of packaging design parameters on customers’ decision-making process
Many recent research has focused on graphic design and shape of the packaging, and their effects on the customer's decision-making process as two separate categories. Since the shape of the packaging along with the graphic design plays an important role in the visual appearance of the packaging...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
University of Novi Sad
2021-12-01
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Series: | Journal of Graphic Engineering and Design |
Subjects: | |
Online Access: | https://www.grid.uns.ac.rs/jged/download/v12n4/jged_v12_n4_p3.pdf |