Influence of packaging design parameters on customers’ decision-making process

Many recent research has focused on graphic design and shape of the packaging, and their effects on the customer's decision-making process as two separate categories. Since the shape of the packaging along with the graphic design plays an important role in the visual appearance of the packaging...

Full description

Bibliographic Details
Main Authors: Minja Malešević, Mladen Stančić
Format: Article
Language:English
Published: University of Novi Sad 2021-12-01
Series:Journal of Graphic Engineering and Design
Subjects:
Online Access:https://www.grid.uns.ac.rs/jged/download/v12n4/jged_v12_n4_p3.pdf