Evaluating Trade Areas Using Social Media Data with a Calibrated Huff Model

Evaluating Trade Areas Using Social Media Data with a Calibrated Huff Model

Delimitating trade areas is a major business concern. Today, mobile communication technologies make it possible to use social media data for this purpose. Few studies however, have focused on methods to extract suitable samples from social media data for trade area delimitation. In our case study, w...

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Bibliographic Details
Main Authors: Yandong Wang, Wei Jiang, Senbao Liu, Xinyue Ye, Teng Wang
Format: Article
Language:English
Published: MDPI AG 2016-07-01
Series:ISPRS International Journal of Geo-Information
Subjects:
trade area
social media
user selection
spatial aggregation
Huff model
Online Access:http://www.mdpi.com/2220-9964/5/7/112

Internet

http://www.mdpi.com/2220-9964/5/7/112

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