The Development Of Marketing And Augmented Reality

In the 1900s, the economic, social, cultural and technological developments that have taken place since the first introduction of the marketing term have affected social structure and in turn, marketing. With today's changing conditions, competition has increased and organizations have beco...

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Bibliographic Details
Main Authors: Doğuş YÜKSEL, Metehan TOLON
Format: Article
Language:English
Published: Gazi Unversity 2017-04-01
Series:Yönetim, Ekonomi ve Pazarlama Araştırmaları Dergisi
Subjects:
Online Access:https://www.yepad.org/2017/cilt.1_sayi.2_makale02.pdf