Peranan Market Orientation, Inovasi Produk dan Competitive Advantage Terhadap Kinerja Pemasaran Usaha Songket di Kota Sawahlunto
This study was conducted to determine the effect of market orientation, innovation, and competitive advantage on marketing performance at CV Songket Aina in Sawahlunto City. The analytical technique used in this research is quantitative with multiple linear regression analysis. This study used 97 re...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Padang
2022-06-01
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| Series: | Jurnal Ecogen |
| Online Access: | http://ejournal.unp.ac.id/students/index.php/pek/article/view/12713 |