Peranan Market Orientation, Inovasi Produk dan Competitive Advantage Terhadap Kinerja Pemasaran Usaha Songket di Kota Sawahlunto

Peranan Market Orientation, Inovasi Produk dan Competitive Advantage Terhadap Kinerja Pemasaran Usaha Songket di Kota Sawahlunto

This study was conducted to determine the effect of market orientation, innovation, and competitive advantage on marketing performance at CV Songket Aina in Sawahlunto City. The analytical technique used in this research is quantitative with multiple linear regression analysis. This study used 97 re...

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Bibliographic Details
Main Authors: Ash Shadiq Egim, Hardi Citra Sukma Putri
Format: Article
Language:Indonesian
Published: Universitas Negeri Padang 2022-06-01
Series:Jurnal Ecogen
Online Access:http://ejournal.unp.ac.id/students/index.php/pek/article/view/12713

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