Smokers' and e-cigarette users' perceptions of modified risk warnings for e-cigarettes

The 2009 Family Smoking Prevention and Tobacco Control Act opened the possibility for tobacco companies to apply to market their products as having “modified” or reduced risks. However, research on how to communicate comparative tobacco risks and how such messages are interpreted is limited. This st...

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Bibliographic Details
Main Authors: Olivia A. Wackowski, Richard J. O'Connor, Andrew A. Strasser, David Hammond, Andrea C. Villanti, Cristine D. Delnevo
Format: Article
Language:English
Published: Elsevier 2016-12-01
Series:Preventive Medicine Reports
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335516300791